Case Study Video
Introduction
Worked with L7 Creative to launch and optimize PPC for GoodLife Ultimate Bark Control across Microsoft Bing Ads and Google Ads.
Goal
Establish profitable ad presence, target strong ROAS, and validate the AU market through Google and Microsoft channels.
Methodology
Structured campaigns by market and product intent, then optimized around revenue and profitability rather than vanity traffic.
Conclusion
The campaigns created a scalable foundation for multi-market paid search growth.